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Video Sales Letters

Instructor

Joshua Lee Henry

CEO of Activate Advertising, 7-figures VSL’s creator
Course Type

Masterclass
Skill Level

Foundational
Lessons

20

Course Content

Why Should You Use VSL?

How to Do Your Research

Solicit Feedback from Prospects

The Top 10 Questions You Need to Answer

Assignment- The Top 10 Questions You Need to Answer

How to Find Your USP

How to Make Your USP Special

Assignment- How to Find Your USP

Begin with Disrupt and Interrupt

The 3 Best Headline Formulas for Quickly Grabbing Your Prospects Attention

Assignment- The 3 Best Headline Formulas

The Only 6 Types of Leads You Will Ever Need

Assignment- The Only 6 Types of Leads You Will Ever Need

Communicate at the Level of Market Awareness

Assignment- Communicate at the Level of Market Awareness

The 4 U’s of “For You” Copy

Assignment- The 4 U’s of “For You” Copy

The Chicago Cups on Copywriting

Creating 3D Video Sales Letters

One Sentence Persuasion

Assignment- One Sentence Persuasion

A Simple Sales Formula for VSL’s

Assignment- A Simple Sales Formula for VSL’s

E3- Education, Encouragement, Entertainment

Block Buster Campaign

Look over Joshuas Shoulder

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