Few days ago I was looking at my websites data.

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And something caught my eye...

My new visters metric has gone down by almost 85%!

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This made me feel...

Sad.. so sad...

I didn't know what to do, until...

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My good friend Pablo phoned me, I just had to tell him whats been going on...

And than he proceeded to tell me how well HE was doing!

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I was just telling him how bad I was doing and he proceeded to brag!

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"But Gary, this guy helped me out big time, and I think he can help you too" Said Pablo

And than he told me about Neil Patel...

So naturally I got curious, so I checked out his website and...

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Now that is one sweet looking website 🔥

Neil Patel Website

But let's taker a closer look...

Notice the eye-catching headline. Neil is opening up with a good question.

Neil Patel Website

On top of that, he made it personal by using my geographical location.

Neil Patel Website

I can even analyse my own website and see how it performs.

What did you learn from this?

1 - Keep it simple, Neil Patel webite is effective because it's not so overwhelming.

2 - Have a good headline, 80% of users just read the headline and decide whether or not they should continue reading.

3 - Make it personal! Neil Patel used my location in his copy, and users love it when the copy is tailored to them.

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Again, it's for the homepage, this keeps it simple and easy to digest.

Notice how his bio is simple and short and NOT a 400-page book.

Reading this, I instantly know that Neil Patel is a serious player in the SEO game. This makes me feel reassured to trust his advice.

Copywriters

Notice how it's beginner friendly, even if you don't have a website, you can still benefit from this.

And as I scroll to the bottom of the page, it gives me 4 options that I can take now.

What did you learn from this?

1 - Short, straight to the point bio works well for your website. No 400-page bio please!

2 - Neil Patel provides you with options on his homepage, they are not hidden. You are bound to click on something that interest you.

3 - I can't say this enough but keep it SIMPLE. Neil Patel has been in the industry for a long time, if he does not have a complicated website, why should you? So keep it simple.

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