Just recently a client of mine asked for a Sales Page.
As soon as the request came in... I started creating the Sales Page that will bring my client more cha-ching $
And after 3 days...
I was feeling...
Because the Sales Page copy that I was writing is...GARBAGE 😞
So I needed some inspiration.
On what a great Sales Page looks like, and I found...
That is one impressive looking Sales Page 🔥
Let's first look at the headline.
#Copywriting Hacks ✍️
Never, EVER use a boring headline. This is the most important part of your Sales Page. Using creative words to hook your traffics attention is key 🔑
Now, let's take a look at their payment plan.
They did something really clever... have you guessed it?
#Pricing Tip 💰
Give your audience 3 options and make the middle one stand out. Most of your audience will go with the best offer and in this case, they will gravitate towards the middle one. ☝️
The one issue with this is...
#Improvement Time 🔥
It's always helpful to list out WHAT they will get with each offer. Because at the moment, it's just showing the price. This part of the Sales Page can be optimized.
Next slide has a good example...
Now that is a pricing optimization done right!
Freshdesk have clearly laid out WHAT you get with each option, this gives the user a feeling of security when choosing what offer to buy.
However, the offer is very nicely done. Clear and concise.
#Copywriting Tip ✍️
Notice they are using numbers. This makes me feel I'm getting a bargin. 1900+ Classes❓‼️
That alone will make me want to sign up.
As we scroll further down the page, we come across some of the instructors.
They used authority very well here. 🔥
#Authority Builds Trust 👍
People are sceptical, and they want to learn from whom they trust.
Everyone knows who Richard Branson is, who wouldn't want to learn from him?
This is a great example of building authority and borrowing credibility done right.
Let's keep going 🔥
Let's Take A Look At Their VSL.
They even added a tiny VSL (Video Sales Letter) to the sales page.
In fact, 92% of Marketers say it's an important part of their marketing strategy.
Think about using VSLs within your sales page, users are more receptive to video and this would more likely increase your conversation rate.
Good use of testimonials 👍
Testimonials are a great way to build trust.
CreativeLive Has done this very well by adding these to the sales page.
#Testimonials are king 👑
1. 92% of customers read online reviews before buying.
2. 72% of consumers say positive testimonials and reviews increase their trust in a business.
3. 70% of people trust reviews and recommendations from strangers.
So remember to add those powerful testimonails to your sales pages. 🔥
Let's not forget about those FAQ's to handle those customer concerns 🥊
#FAQ Reduces Customer Churn 🔥
A well written FAQ will address the customers concern, reduce customer churn and ultimately reduce the work load for the customer service team ‼️
And as always, with every Sales Page, add the prices and the CTA at the bottom of the page.
And that's a wrap❗️
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