Before you started your copywriting business you probably dreamt of leaving your tedious 9-5.
Then finally taking control of your work-life.
Choosing your own hours and having the freedom to do what you want, when you want.
But… it didn’t quite turn out like that.
Instead, you’re properly making less, much less money than before.
Or you may have decided to join one of those content mills… which pays peanuts.
4000 words for $20 bucks?
I don’t know about you, that but doesn’t sound like freedom to me.
Yet, you hear about these copywriters making at least $100,000 a year from writing copy.
Some even more, much more.
But at the same time, you also hear about those copywriters struggling to make ends meet.
Barely making it by and having to scavenge to pay their house bills.
So, what’s the difference between them?
Hint: it’s not hard work.
But we’ll come back to that.
What about you?
Have you had those dark thoughts of throwing in the towel and beg for your J.O.B (Just Over Broke) back?
Well… it does not have to end that way.
At least not for you.
Because I’m going to give you 3 practical tips to get HIGH paying clients that actually stick.
And the thought of going back to your J.O.B will NEVER come back.
Practical Tip Number 1: Get started on your Dream 100 List
Before getting those sweet high-paying gigs.
You need to at least know WHO do you want to to write copy for.
It’s no good just joining a freelancing website, then accepting any gig coming your way AND then complaining about cheap gigs.
You need to know WHO you want to write for, WHAT company you want to write for AND are willing to pay you a premium fee for your copywriting services (provided you’re good).
And yes, I mean if you’re good.
No client is going to pay premium prices for a novice piece of copy.
Because at the end of the day… it boils down to how much value you can bring.
For example, if you can bring in $20,000+ with your copy.
Do you really think a client will hesitate to pay you $10,000 for your services?
I don’t think so.
In fact, they want YOU to stick around.
So get started on that 100 Dream List, get a list of all the companies you want to work for.
And research the individuals within that company.
Research what marketing they are currently doing.
Research on who you need to get in contact with, to get your foot in the door.
Once you have researched the individuals.
You would have a better understanding of who is the decision-maker within that company.
From there, your aim is to get in contact with that person, or the very least, someone who is high up within the company to make that decision process happen.
It’s much easier to follow this versus applying for the role and getting stuck with someone at the bottom of the company… which will undoubtedly take forever or fail.
Practical Tip Number 2: Talk to your ideal potential clients like a human
To get high-paying gigs, you need to talk to potential clients. No secret there.
However, the way you talk to your clients will directly reflect you getting paid a handsome cheque or eating canned foods for months.
Talk to them like a human being, don’t try to pitch them your copywriting services with the first email/message.
Don’t act fake ether, high-level decision-makers can smell that from a mile away.
Ask questions that get them talking about their business, be genuine.
Find out what they’re currently doing, what’s working, what’s not working.
You also want to get them on a call, figure out if you both are a good fit for each other… than go on from there.
Practical Tip Number 3: Close the deal
So, you have your list, you reached out to bosses or at least high-level decision-makers within that company.
You now have taken the time to build a relationship with them, you got on a call, you understand their needs and wants.
And from there you have decided that this is a potential client that you can work with and they have a need for a copywriter just like you.
This moves you to the final step of the process.
Closing the deal.
Now, this is where it takes a bit of finesse.
Because now all your efforts… lead you to this point and it’s VERY easy to make a mistake here.
Once you have figured out the exact problem they have AND you have the solution to help with this problem.
Then you present your offer, your copywriting services.
And remember, it’s what THEY need, not what YOU need.
It’s about them in this case.
Once they have an understanding that YOU have the solution, the close should be as smooth as butter.
If they have a need but they FAIL to understand that you are the solution, then you have lost that high-paying gig.
Getting high-paying clients is not about having a fancy website or joining another freelancing web service.
It’s about knowing where to look, who to connect with and presenting your solution in front of them.
High paid copywriters do this very well.
They know where to look… because they know Fiver won’t give them the lifestyle they want.
And now you know where to look moving forward.